Why 1.5 million people are on a dating site called Farmers Only
D ating a farmer is no joke. Just ask Jerry Miller, founder of FarmersOnly. But Miller is thrilled when people stumble on his delightfully goofy commercials for the site. These days, he can rattle off the celebrities that have gently poked fun at the site and its advertisements from Ellen Degeneres to Carrie Underwood to Carmelo Anthony. Miller, who works in agricultural marketing, got the idea to start the dating service when he kept meeting lonely farmers through his work.
Living in a rural area where the nearest neighbor is miles away and everyone knows each other does not leave a lot of dating options.
Farmers, ranchers, agriculture students and livestock owners can meet on , a social network that has made at least (farmer) marriages.
Daniel Seitz was at home on his family’s farm in southeastern Saskatchewan, watching a TV agriculture report, when an ad popped up on the screen and tugged at his lonely heart. An online dating site called FarmersOnly promised to steer him clear of city slicker singles and hook him up with potential partners looking for a man just like him, one comfortable in cowboy boots and living life on the land.
Two years later, the year-old electrician and cattle farmer is newly married to a horse-riding farm girl who won him over with her smile, with a four-year-old step-daughter and a new baby on the way. It’s an online love story that FarmersOnly founder, Jerry Miller, is hoping to see more of in Canada. And then there’s people who are just more down to earth and easy going and like to be outdoors more. It’s just a different lifestyle. Miller was doing agricultural marketing when he came up with the idea for the dating site in A divorced, female friend was having trouble meeting men while working long hours on her farm, and found suitors on other dating websites didn’t have a clue about what her life was like.
Miller started promoting his new business with flyers at feed stores.
Farmers only dating service
Wondering if Farmers Only is worth a try? You look out the window when you fly from New York City to Los Angeles, and in the nighttime you see a couple of clusters of twinkling lights, small communities in the middle of nowhere. He understands how difficult it can be for singles in rural areas to meet people. An agricultural marketer, he routinely came into contact with lonely farmers and ranchers who told him the relative isolation and lifestyle made it difficult to meet new people.
Not a lot of people compared to sites like Match. A common complaint about Farmers Only is the number of fake and inactive profiles, as these reviews on Best Company mentioned:.
SCRUFF, a gay, location-based dating app which was inspired by gay men with facial hair (and their admirers), has a user base of 6 million.
By the way, that tagline’s totally not fair to say because plenty of city folks like me were once country bumpkins themselves. But listen, I get it. When a friend told me about the dating site recently as a joke, I thought it sounded hilarious, sure, but I was also intrigued. One of the many types of men I’ve always thought would make a great match for me is a nice southern boy, the kind who looks hot in a plaid shirt, plays guitar, and loves his mama more than sweet tea.
Why is he chewing wheat? I don’t know. But I like it. I don’t even need bread. I eat straw raw! It’s a meal and a toothpick all in one. After completing the basic sign-up to poke around the site, I was shocked by how many matches came up in the New York City area. For a site that thinks city folks “don’t get it,” there sure were a lot of farmers nearby, and I’m not talking about Brooklyn hipsters with rooftop bees.
I mean thanks for saving the Earth and everything, though. These were legit hard-working blue collar guys who like ridin’ four wheelers and fixin’ busted cars.
founder on why rural Americans need their own dating site
FarmersOnly, launched in , was conceptualized to bring together people who enjoy “wide open spaces and blue skies”. Setting themselves apart from the city-dwellers in “high heels, blue suits, and taxi cabs”, FarmersOnly came up with the tagline “City folks just don’t get it! Here you can see how membership figures at FarmersOnly are developing compared to others.
You are automatically given a username either farmer-, cowboy-, or cowgirl- followed by numbers and a password, but these can be changed later. Your username can only be changed once, but the password can be modified anytime. Since messaging can only be done by premium users, contacting for free members is extremely limited.
Farmers Only was funded in as a dating website for farmers, ranchers, and people who live in rural areas. Image for post. Lean Canvas.
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NC woman kills man she met on Farmers Only dating website, deputies say
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Farmers Only, as the name pretty clearly implies, is a dating site for those who don’t consider themselves city-dwellers, but rather farmers, ranchers and other rural.
We just launched engagement data! Although Peter says he would prefer Match. A few design tweaks would be good think OkCupid’s design , but the company is clearly doing something right. If you are looking for ways to meet someone special online, you’re not lacking options. Bumble, Christian Mingle, Tinder, eharmony, and Zoosk are just a few popular dating apps and websites. In today’s Pricing Page Teardown we are reviewing two profitable, but very different, dating sites — the generalist Match.
Farmers-only singles site hopes to grow dates in Canada
It just seemed too obvious, I guess. But if you want to embrace life, really embrace it, you should pause every now and again and acknowledge true genius when you see it. Even if it is blatantly obvious. Our story begins with three utterly unappealing people who apparently are supposed to be farmers though, realistically, they seem to have escaped from the set of Hee Haw.
One wears suspenders and looks about I shall call him Horatio.
Flirts are free for Standard members. If you wish to send them your own written message you will then have to sign up as a premium member.
Niche dating sites crop up all the time. Now, one that launched to cater to the kind of people who grow crops— FarmersOnly. Jerry Miller, a marketing executive who founded the site in after a divorced farm owner complained to him about a lack of like-minded people in her dating pool, says it has more than , subscribers. He then spent six months researching singles in farming communities.
Carrying the tagline “city folks just don’t get it,” FarmersOnly. Online dating is a billion-dollar industry: More 40 million Americans used an online dating service in Miller’s done some marketing at farm shows and local television ads like the one with talking animals below , but said the steady rise has been mainly from word-of-mouth. FarmersOnly, which boasts members from all 50 states, has pockets of urban users, too.
Bizarre dating sites you didn’t know existed
You don’t need to search the countryside to find farmer singles. Our farmers dating website brings them all together so you can easily get in touch. Start your farmer search today! If you are interested in farmer dating, there is no way a generic dating platform would do the trick for you. What you need is a real farmers only dating site where you know for sure everyone is a farmer — so all you need to do is find YOUR farmer among them.
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Different studies offer varying assessments of how many people use dating sites and apps, but what we can say with certainty is: a lot. In Match. In , Pew reported that 27 percent of people aged 18 to 24 had used a dating app or site. In , it was 10 percent. The proportion of to year-olds in the same category doubled. Sydow noted that global consumer spending for dating apps, or the amount of money users pay for add-ons, subscriptions, memberships and other features, has nearly doubled from a year ago.
Even traditional matchmaking services are wading in. With so many people using the internet to find the One for life, for tonight or for next week , more niche options have popped up, too. Take, for example, FarmersOnly. To find out more about what kinds of websites and apps are out there and what goes on behind the scenes, we spoke to Mr. Miller; Ms. Davis at the League; Gourav Rakshit, the chief executive of Shaadi.
When people join the League, they receive a message from the concierge, who is there to offer support.
Want to discuss? Please read our Commenting Policy first. An online dating site called FarmersOnly promised to steer him clear of city slicker singles and hook him up with potential partners looking for a man just like him, one comfortable in cowboy boots and living life on the land. Two years later, the year-old electrician and cattle farmer is newly married to a horse-riding farm girl who won him over with her smile, with a four-year-old step-daughter and a new baby on the way.
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